Archived

What strategies and information can help empower newsrooms for covering the conversation over gun laws at the local, state and national levels?
Al Tompkins from the Poynter Institute will cover key topics including:
• Increasing your gun literacy: in order to have credibility with the audience,

Join Michelle Duke, President of the National Association of Broadcasters Leadership Foundation for this important webinar.
Gain insight into what you should take into consideration as you develop a diversity and inclusion plan. Learn best practices from examples of companies in various phases of the process and learn how to get started or add to your plan.

Most experts agree that total 2022 political ad dollar spend will be as much if not more than 2020…and this is without a Presidential Election. But how do YOU get those dollars that might otherwise be earmarked for competitive media?

Looking ahead to political broadcasting in 2022.

• Where does information come from and who is behind it?
• Why do people spread disinformation?
• How can you detect fake photos?
• What is metadata and what will it tell you?
• What does every journalist need to understand about algorithms?

• Where do our biases come from?
• How do we recognize our own biases?
• Eight kinds of biases that can influence our journalism (these don’t make you a bad person, they mean you are normal)
• How biases influence who is in and out of our coverage
• How you can find new voices that will give you new insights,

• The eight motivators that make any story more interesting
• Getting beyond the obvious to the more important “why” of the story
• The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting)
• Sentence structure that makes information unforgettable
• Navigating the friction between creative storytelling and clear storytelling
NOTE: Clicking on the “Register”

• Finding and developing compelling characters
• Finding sharp story focus
• What goes where in the story and why
• How to make words and video work seamless together even when you have limited video
• How to spot soundbites that deeply connect with viewers
NOTE: Clicking on the “Register”

Description:
Suicide is the 10th leading cause of death in the United States, in fact far more people die of suicide than homicide, yet it gets a fraction of our media coverage. This workshop will help you find ways to cover this epidemic of preventable deaths by boosting your awareness,

Presented by Seth Resler, Jacobs Media Strategies
When broadcasters think about podcasting, they often think about monetization through the traditional method: advertising. But this isn’t the only way to generate revenue podcasts. In this webinar, Seth will talk about the advantages and disadvantages of different revenue models to help you figure out which is right for your station.

Presented by Lisa Yankowitz
High performance cultures are fundamentally dependent on the degree to which people cooperate and leverage each other in achieving the organization’s mission.  When employees understand themselves and others better, this happens almost immediately.
Employees work better together,