Webinar

How listeners consume content in the vehicle is evolving rapidly!
Hear it straight from leading industry expert Juan Galdamez, Senior Director of Broadcast Strategy & Development for Xperi.
The user experience is the focus for Automakers and the opportunity for radio.

Securing valuable one-on-one time with prospects and clients is getting more difficult as the business landscape evolves. It’s evident that LOCAL businesses have become more cautious in their approach, and signing long-term contracts has become increasingly challenging. Have you noticed that closing sales has become a bit tougher recently?

Learn how to improve your appointment-setting skills in today’s broadcast-selling environment and increase the chances of prospects keeping their scheduled appointments. Discover professional techniques to overcome the challenging obstacle of securing in-person appointments.
During the second half of this session, you will have the opportunity to make live requests for the gross profit margin in specific advertiser categories and learn innovative strategies for effectively closing more sales with these prospects!

Presented by: Stefan Ryback, LBS Management and Sales Expert 
Stefan Rybak has 46+ years of experience in the media, including (but not limited to) radio, television, print, digital media, sales, sales management, station management, management consulting, and professional speaking. He is also a Certified Life Coach and has written over 500 published articles and the best-selling book,

Join Auto Expert John Tkac on March 14, as we discuss:

• How to speak so your LOCAL dealers will listen
• How manufacturers are pressuring your LOCAL dealers
• LOCAL opportunities in new vs. used vs. certified pre-owned
• Current LOCAL dealer “pain points” that your station can solve
• Strategies for being relevant to your LOCAL auto dealers today

John Tkac was in the retail automobile business for 32 years and operated some of the largest retail auto dealerships in the nation.

The primary reason that most commercials still look and sound as bad as they did 40 years ago (big announcer voices reading scripts riddled with cliches, disclaimers, loud music, and noise), is simply because that is all the client knows about advertising.  

This webinar is FREE for MBA members!
In this session you will learn:

1. The 3 mistakes salespeople make
2. How you can communicate more effectively
3. How to tell YOUR story and help clients tell THEIR Stories
4. How to never be boring

Today’s radio,

Featuring lessons from the best trainers in the business, Rising Above is a day-and-a-half live virtual training event designed to teach, coach, inspire and motivate attendees to rise above the challenges of today’s sales and management environment.
Rising Above 4 will be held on Wednesday,

Join this tremendous session – at no cost to you – and start the new year right!
Broadcast and digital sellers are always interested in skill sets that position them to sell more advertising to their existing accounts. Learn how to become a Doctor of Advertising solutions.  

Presented by Paul Weyland, LBS Broadcast Selling Expert
Are you frustrated with being ghosted by “local direct” decision-makers? Sick of being shuffled off to do nothing “marketing directors”? Are you losing budgets to social media or tired of chasing after clients that never close?

There was a time – not so long ago – when an average salesperson could succeed in our industry. The pandemic, advances in digital ad technology, and the attitudes of consumers have completely changed that. If you want proof, just ask any seasoned top seller you know.

Journalists are the eyes and ears of their communities covering some of the most important stories and topics every day. From a once-in-a-generation pandemic, to protests, school shootings, and life change policy, reporters get a first-hand view of history.
But, that can be challenging and weigh heavy on a journalist,

Building a brand in the social space can often feel overwhelming and elusive, especially with limited resources. Join us as we break down three specific techniques to elevate brand-building and audience development with those limited resources.
1. Structure: Let’s look at what a cadence might look like (what to post &

Journalists are the eyes and ears of their communities covering some of the most important stories and topics every day. From a once-in-a-generation pandemic, to protests, school shootings, and life change policy, reporters get a first-hand view of history.
But, that can be challenging and weigh heavy on a journalist,

Presented by Tim Burt, LBS Creative Expert
What do you do when a client or agency says, “We only buy digital!”? That’s the perfect time to take control and prove your worth! Traditional radio and television have become an afterthought for some retailers and service providers.

Journalists are the eyes and ears of their communities covering some of the most important stories and topics every day. From a once-in-a-generation pandemic, to protests, school shootings, and life change policy, reporters get a first-hand view of history.
But, that can be challenging and weigh heavy on a journalist,

Developed through real-world experiences of working with the “best of breed,” this highly motivational program will reveal what elements make salespeople outstanding in their appearance and attitude. Learn thoughts on how to create the best rapport with you customers and how sales pros and leaders can adopt those same traits,

Broadcast Sellers have learned to consistently outperform other media representatives by providing more value to their clients. A massive contributor to a broadcaster’s value proposition is the willingness to commit to being an ongoing student of creativity and to acquire the skill sets to best position the strengths of advertiser messages.