Allowing Yourself to be an Average Broadcast Seller is a Formula for Failure

There was a time – not so long ago – when an average salesperson could succeed in our industry. The pandemic, advances in digital ad technology, and the attitudes of consumers have completely changed that. If you want proof, just ask any seasoned top seller you know. Today, we are also faced with a once-in-a-lifetime opportunity to reach new levels of success by redefining self-development and building our professional skills.

In this session, we will discuss what you need to do to keep mediocrity from causing tremendous harm to your career path and how to take full advantage of today’s opportunities to become a local marketing hero. When selling broadcast, the difference between “average” and “superstar” often comes down to focusing on the right things and slightly changing behavior. Be ready to be challenged to adjust your career for the better!

Presenter: Gary Moore is the president of and Insight Edge. He is known for innovative new business and staff development successes in radio, television, digital, and print advertising. He has had day-to-day responsibilities for media sales teams in Dallas (TX), Houston (TX), San Diego (CA), Sacramento (CA), Riverside, (CA), Modesto (CA), Santa Monica (CA), Oceanside(CA) as well as a nationwide ad sales network. Gary and his wife Ann live in San Diego and have 11 children.