Many broadcasters have experienced extreme declines in auto revenue during the past year. Are there ways to increase your dealers’ spending with your traditional and digital promotions? John Tkac says the answer is a resounding “yes!” In this session, John will cover what has happened and where that money has gone.
How do we regain dealers’ marketing dollars in the midst of their inventory challenges? How do we, as broadcasters, learn to think more like a dealer? Be one of the few ad sellers in your market who know these secrets and discover strategies to maximize your LOCAL auto ad share.
John Tkac is one of the nation’s top auto authorities and he is here to provide ways for you to engage in higher-level conversations with your dealers that lead to more ad revenue for you! In addition to being Local Broadcast Sales’ Auto Expert, John has run one of the largest car dealer operations in America and now serves as a consultant to metro and local dealers.