Broadcast Sellers and Managers: Why “Engagement” is the Social Media Metric That Matters First!

Presented by Lori Lewis, President of Lori Lewis Media and LBS Social Media Expert

“Engagement is the tell-tale sign from the audience that your content is accomplishing two main goals: 1) Capturing Attention & 2) Converting It Into Action. But let’s dig deeper into why engagement is the metric that matters.” – Lori

• LEVERAGE: Engagement rates need to be monitored because healthy engagement is how we influence fans to invest in us with their time & actions. This is way more important than vanity metrics (the number of fans or reach).
• LONGEVITY: The longer someone spends engaging with your content (viewing, reading, captions, commenting, etc…), that engagement extends the life of the content, opening opportunities to be seen by more.
• LOST: Without engagement – we’re like a ghost ship – floating around the social space; no one manning the ship, no one caring about our ship. So, don’t just give engaging content – be responsive and interact with the community too.

Don’t miss this wonderful Broadcast Social Media learning session! Lori Lewis has an extensive background with broadcasters including VP Social Media with Cumulus Media, VP Social Media with Westwood One, VP, Social Media & Digital Audience Growth with Jacobs Media, Director of Social Media and Digital Fan Growth with Midwest Communications, and Brand Marketing Manager with iHeartMedia. She is the joint creator of “This Is What Happens in an Internet Minute”.

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