Budgeting After an Economic Shutdown

Presented by: Mike Costa, Costa Media Advisors CEO & LBS Broadcast Expert

Broadcast sellers across the board are facing unusual opportunities and challenges. Being effective in the recovering economy requires us all to be even more on top of our game than we needed to be before the shutdown. Being average is no longer an option. For the serious seller, there has never been a better time to be in the broadcast and digital marketing world.

Join us for a straightforward presentation about how to help your clients plan their ad budgets for the road that lies ahead. We will discuss when you should be talking with your clients, which clients to focus on, and both the internal and external advantages that are in it for you!

The session will provide practical information and tips for station sellers and managers to use in their own markets right away!

Our presenter, Mike Costa, currently serves as President and CEO of Costa Media Advisors. He was previously Vice President and General Manager of the Alabama News Network and has an extensive broadcast leadership background.