Setting Appointments Successfully / Knowing Your Client’s Margins!

Learn how to improve your appointment-setting skills in today’s broadcast-selling environment and increase the chances of prospects keeping their scheduled appointments. Discover professional techniques to overcome the challenging obstacle of securing in-person appointments.

During the second half of this session, you will have the opportunity to make live requests for the gross profit margin in specific advertiser categories and learn innovative strategies for effectively closing more sales with these prospects!

Paul Weyland works with local radio and television stations across the country. He deals with local direct clients weekly, so you’ll come away from the session fresh with great ideas you can go out and pitch immediately. And because this is a Paul Weyland session, not only will you walk away with proven ways to make more money, and you’ll also be thoroughly entertained.