Why Winging It with Social Media Doesn’t Work for Broadcasters

Building a brand in the social space can often feel overwhelming and elusive, especially with limited resources. Join us as we break down three specific techniques to elevate brand-building and audience development with those limited resources.

1. Structure: Let’s look at what a cadence might look like (what to post & when) and content pillars to keep content balanced, brand-aligned, and consistent.
2. Content Performance: Removing the guessing game and measuring efficiency; what content meets audience expectations, and identifying valuable content.
3. The Fan Experience: Replying to comments – acknowledging the audience – the less interested we seem to be in the audience, the less interested they will become in us.

It’s never too late to refine and reset your approach to social media. Be a part of this practical and informative workshop!

Lori Lewis’ radio career spans 25 years, starting as an on-air talent to a decorated Program Director in Baltimore. In a move to help the Radio industry grow digitally and socially, Lori became VP of Social Strategies & Digital Audience Growth for Midwest Communications. She then joined Jacobs Media to assist broadcasters’ digital and social needs. Next, she became Vice President of Social Media for Cumulus Media and Westwood One. Lori was then named Vice President, Social Media for Modern Luxury. In 2019, Lori Lewis launched Lori Lewis Media, a social media management, marketing, and monetization firm – advising brands on how to create real impact in the social space.