Political Broadcast Manual, 2019

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Lowest Unit Charge Explained

By Gregg P. Skall
Telecommunications Law Professionals, PLLC
Lowest Unit Charge (LUC) is defined as the lowest price charged for any individual unit of time sold in the same class,

Multiplatform Bonus Spots

By Gregg P. Skall
Telecommunications Law Professionals, PLLC
Broadcasters often offer incentives to commercial advertisers that include bonus spots or other material benefits such as gifts,